PRSA Analysis: JonBenet Ramsey Investigation Media Relations

The world's largest organization for public relations professionals, The Public Relations Society of America (PRSA), has published an analysis I was asked to write regarding the legal media relations debacle surrounding the abortive investigation of John Mark Karr for the unsolved murder of JonBenet Ramsey. Published online as a "Bonus Tactics Commentary," it’s entitled, "Dissecting the media circus around John Mark Karr. Who’s to blame?"

http://www.prsa.org/viewNews.cfm?pNewsID=607.

My last PRSA article was almost 10 years ago when I headed public affairs for the U.S. Attorney’s Office. In that article I discussed the video conference arraignment of the Unabomber in New Jersey Federal Court and how I used the Internet as a pure communications medium to facilitate a case event that brought reporters from around the country to Newark.

The Public Relations Society of America, based in New York City, has more than 28,000 professional and student members in 112 chapters across the country.