Today's National Law Journal Online

The front page of today's National Law Journal online presents a bylined article about a Levy Phillips & Konigsberg, LLP class-action suit, quoting Jerome H. Block, Esq.

The suit, filed earlier this year, seeks to compel Philip Morris USA Inc. to provide regular low-dose CAT Scan monitoring for New York State smokers to detect early lung cancer.

On Oct. 26 The New England Journal of Medicine published a new study suggesting that low-dose scans could dramatically increase lung cancer survival. Wire services and newspapers across the country carried the story. Four days later The New York Times editorialized it.

I instinctively saw a tremendous legal media relations opportunity -- perfectly timed for a national legal audience -- and contacted The National Law Journal on behalf of my clients.

My background as a former newspaper and wire service reporter, editor, and Department of Justice spokesman made it easy to convey the potential legal news value of an article about the lawsuit. Today's article is the result of that effort: http://www.law.com/jsp/nlj/index.jsp. Note: Subscription is required to view the entire article.

If you read the National Law Journal, the article will appear in the November 20th print edition.

My original PRforLAW.com news release is at http://www.PRforLAW.com/#CATscan.

Levy Phillips & Konigsberg's Web site is http://www.lpklaw.com/.