Seven-Month Hiatus Ends

A seven-month hiatus has ended.

Working two full-time jobs left no time for blogging. prPROpinion suffered. I managed to write a couple on-point OpEds for the Philadelphia Inquirer and the Philadelphia Daily News, and occasionally had time to help out a reporter, but that was it.

Last year I knew I had to launch PRforLAW, LLC full-time. Over the preceding five years I've provided highly focused, professional legal media relations support for attorneys and law firms, some public, some will never be known. The invariably rare and always valuable MajorCase™ Milestone needs a more specialized plan than many in-house marketers, or conventional PR firms can provide.

I originally expected to make a move to full-time at the end of 2008, but an opportunity arose to advance the calendar and launch early.

Over the past years, for more times than I'd like to remember, I've been forced to decline challenging and interesting assignments: cases that would generate headlines, others needing long-term strategy and meetings with clients caught in federal or local criminal justice system crosshairs.

Each year, by mid-summer I had exhausted eligible vacation time at the previous, non-legal full-time communications position. And the nature of the job (usually 9 a.m. to 6 p.m.) made it impossible for me to guarantee media relations support that could be needed at any time for big cases.

I'll continue to blog here and also start blawging elsewhere. More on that later in the spring or early summer.

Starting today prPROpinion transitions into a grab bag of personal observations, media criticism, political observations, etc.

The new blawg will be designed for attorneys, legal marketers and public relations practitioners.

Additionally, a brand new http://www.prforlaw.com will be launched to explain and complement the national services that PRforLAW, LLC provides 24/7, including clients' MajorCase™ news. Finally, http://www.lavinthal.com will be revised, too.